AdManager - Frequently Asked Questions

RTL Ad Manager is a self-service platform that allows advertisers and agencies to create, manage, and optimize their advertising campaigns across our digital and addressable TV inventory. It provides automated buying processes, targeting options, and performance tracking.

Advertisers can run campaigns across RTL’s owned and operated digital platforms, Addressable TV (ATV), and partner inventories. Specific details depend on the packages available in this FAQ Section

For the time beeing, RTL AdManager supports CPM based campaigns

Ads are displayed on RTL’s digital assets, including video (OLV), Addressable TV, and possibly print and TV inventory through custom requests.

A campaign is an advertising order consisting of selected inventory, creatives, targeting options, and budget. It determines how and where your ads will be served.

Through advanced targeting, including geo-location, device, audience segments, contextual targeting, and retargeting. This is why we are offering well curated packages to reach the audience you want to reach.

Depending on the selected ad format (display, video, ATV, etc.), campaigns can appear as:

• Pre-roll or mid-roll video ads.

• ATV switch-in ads.

You pay only for the delivered impressions, and billing is handled through a monthly invoice. Payments are processed based on actual campaign delivery, ensuring that you are only charged for what was successfully delivered.

You can change your budget on Draft campaigns.

Once you have paid you cannot change the budget and your campaign will run until the end date, or until you decide to cancel the campaign. You can of course cancel any of you campaigns at any time.

If you cancel your campaign or your campaign did not reach the impressions budget, you will get a refund.

“Smart Audiences” is a future prove, unified solution for all RTL AdAlliance markets which is based on a variety of targeting solutions. Smart Audiences covers two targeting groups – Smart Affinities (Audience profiles based on user’s viewing behaviour & interests) and Smart Demographics (Audience segments based on socio-demographic data). Smart Affinities are fictional characters that represent marketing relevant user segments which are individually profiled and modeled according to the most important briefings we receive from our advertisers. With Smart Demographics a brought selection of demographic segments.

Tech Enthusiast: First Mover, Tech Addicted, Trendsetter, Entertainment & Gadget Lover

Interior Designer: DIY Fan, Handicraft Enthusiast, Hobby Crafts(wo)man, Refurbisher

Fashion & Beauty Guru: Fashionist(a), Beauty Blogger, High Quality Products, Shopping Queen

Sports & Fitness Addicts: Teamsports, Sports Addict, Nutrition Expert, Training, Fitness Goals

Business Professional: Affluent, Hard Worker, Stock Exchange Savvy, Team Manager

Modern Families: Flexicurity, Work-Life-Balance, Sustainability, Responsibility

Travel Lover: Family Holiday Fan, Self-Determiner, Cosmopolitan, Adventurous

Eco-Warrior: Environmental Protection, Healthy Food, Climate Change, Sustainability

Trendsetter & Online Shopper: Trendsetter, Quality Oriented, Lifestyle Products, Investment Readiness

Gearhead: Cars, Motorsports, Speed, Power and Motorcycles

Culture & Entertainment Connoisseur: Fine art, Books & Literature, Theater, Photography

Luxe Maven: Luxury, High Fashion, Jewelry, Style & Elegance

Pet Fanatic: Animal Lover, Pets in Household, Pet Insurance, Watching Animal TV Shows

Food Enthusiast: Passion for Food, Dining Out, Kitchen Gadgets

Serious Gamer: Video Games Console, Interest in Technology, PC Games

Sports Fan: Enthusiastic Team Supporter, Watches Sports News, Discusses Sports Passionately

Age: 18-24, 25-34, 35-44, 45-54, 55+

Life Stage:

• pre-family: Single, Dating, University, moving out

• families with school age kids: Children 6-18, Parenting Teens

• mature families: Children out of the house, Eldercare, retirement

Financial Status:

• less affluent: ~ >1.500€ HHN

• Comfortable: ~ 1.500€ - 2.500€ HHN

• Affluent: ~ <2.500€ HHN

Household Ownership: home Owners, renters

A package is a pre-curated selection of advertising inventory bundled together based on specific criteria such as audience targeting, media type (e.g., Addressable TV, Online Video), device, or contextual relevance. Packages simplify the buying process by offering ready-to-use media combinations that align with campaign goals.

Packages are curated by our media experts using a combination of:

• Audience Packages: Audience Segments based on behavior.

• Media Collection: Our Framework to apply our Smart Audiences

• Content Vertical: Content based verticals

• Special Events: Offering Acces to special events, like NFL or Music Festivals

The storefront supports multiple ad formats, including:

• Online Video (OLV) – Instream and Outstream video ads.

• Addressable TV (ATV) – Various formats such as Adbreak(Video) and the Switch in XXL (Display)

Ad-Specifications can be found here

Creatives can be submitted during the Campaign creation flow or added later.

Creatives will be approved or rejected by the RTL AdManager Support team within 2 business days.

You cannot edit an approved Creative on a running Campaign, but you can add new ones. This is a great choice if you’d like to A/B test your creatives and optimize whichever one seems to capture more clicks. You can pause or resume the creative you are using for the campaign at any time, but must have at least one active creative per campaign available.

You can manage the creatives on a campaign by entering the creative section under Campaigns, and pressing the edit button.

NO CREATIVE: No creatives were added for this Campaign. The Campaign will not deliver until a creative is added and approved.

UNDER REVIEW: A creative has been added, and is waiting to be approved by the Publisher.

APPROVED: The creative was approved by the Publisher.

ACTIVE: At least one creative was added and approved, the campaign has started.

INACTIVE: The creative have been inactivated and is no longer shown to the audience.

REJECTED: The creative was rejected and if this was the only creative, the Campaign cannot deliver.

EXPIRED: The Campaign passed the End date before a Creative was approved.

To stop a Campaign from delivering, pause it from the Campaigns page. The Campaign will stop delivering impressions until it is un-paused.

Campaigns that have been submitted and paid for can be edited from the Campaigns page. Certain options are no longer available for editing compared to when you initially created your Campaign, such as the campaign budget. In order to edit your budget, you can pause your delivering Campaign, copy it and submit a new Campaign with new dates. 

Your campaign may no longer be delivering because it has passed the selected end date for your campaign. In order to continue to campaign to deliver more impressions, you will need to create a new Campaign. 

An additional reason a campaign might not be delivering is if you have no active creatives. You can view all of your submitted creatives in the campaigns page. Make sure at least one is active for the campaign to deliver. 

If you are still having issues, please contact the support team directly. The contact form is available through the Support button in the drop-down menu in the top right corner on the platform.

To view the status of your campaign, go to the campaigns page. Various statuses are available based on your campaign progress, these include the following:

• Draft: The Campaign has been submitted and is currently being created in the internal (Publisher) systems. This process can take up to 30 minutes after it has been submitted. 

• Inactive: There are no approved creatives added to the campaign. 

• Live (Ready): At least one creative has been approved and the campaign is ready to go live at the set start date.

• Live (Delivering): The campaign is currently delivering impressions. 

• Completed: The campaign has fulfilled the budget and is no longer delivering impressions.

• Cancelled: The campaign has been cancelled and will no longer deliver impressions. 

• Paused: The campaign has been paused and is no longer delivering impressions. The campaign must be resumed in order to deliver impressions. 

• Pending: The campaign has been set up and paid for but missing creatives

You can view various reports on the success of your campaign by selecting different header options at the top of the reporting tab. The Dashboard in each campaign presents real time data about the performance of a subset of your Campaigns. The Campaigns page will present a list of all your Campaigns and present performance numbers. 

The Reports section also allows you to download a report containing all performance related numbers from your campaign. You can additionally activate automated scheduled reports that will be sent to your email.

The following metrics are available in the exported Reports in the Report section. Note that some metrics may be filtered on a certain date range, depending on the settings you select when creating the report. The metrics listed in reports include:

• Booked impressions: The amount of impressions that were included in your budget when you created your campaign.

• Budget: The budget you set when creating your campaign.

• Clicks: The amount of clicks that occurred during the filtered period. 

• Delivered impressions: The amount of impressions that occurred during the filtered period. 

• CTR: The “click-through-rate” is the number of clicks received, divided by the number of delivered user impressions. The CTR is presented in percentages. 

• Spend: The total amount of the campaign budget spent based on the delivered impressions.

Our platform only supports invoicing as the payment method. During the onboarding process, invoicing will be linked in the background, ensuring a smooth payment experience.

Important:

• When creating a new account, the platform will prompt you to enter a billing address before you can proceed with campaign booking.

• Once your billing details are verified, your account will be set up for invoicing.

For any questions regarding invoicing setup, please reach out to our support team.

When you checkout, your campaign will be booked based on the selected impressions. However, you will only be charged at the end of the month for the actual delivered impressions.

This means:

• Your campaign is confirmed at checkout, but the final invoiced amount is based on the real delivery of impressions.

• Invoicing is processed at the end of each month, reflecting the number of impressions actually served.

For any billing inquiries, please contact our support team.

You can update your payment information within the checkout page.

You can update your account information by clicking on the user icon in the top right corner, then clicking profile and then edit. 

You will be asked to enter your billing information when buying your first campaign. This information can then be edited anytime in the profile under the billing tab.

You can reset your password by logging out and completing this from the login page, or you can edit your password in the profile when you are logged in. 

In order to change the email address associated with your account, you need to contact support. A contact form is available through the Support button in the dropdown menu in the top right corner in the platform.

For assistance with your account or to cancel your Test Ad Manager account please contact us. A contact form is available through the Support button in the dropdown menu in the top right corner in the platform.